LIFE IS A JOURNEY

THIS IS OURS

Founded in 2019 and launched in March, 2020. HYPR was born from our Founders deep passion and love for automotive culture, luxury and the marriage of those two worlds through technology.

With the first passenger of HYPR being the late Virgil Abloh, then Creative Director of Louis Vuitton. From the birth of the company it’s foundations have been cemented in luxury culture.

Black and white photo of a vintage black car parked next to a white scooter, with a man and a woman walking beside it, all against a dark wall with a quote at the top that reads, 'Everything I do is for the 17-year-old version of myself,' by Virgil Abloh, along with the dates September 30, 1980, and November 28, 2021.
Two men squatting in front of a black vehicle with a license plate that reads 'HYPR' inside a dimly lit area under a roof, with some stacked pallets and a building in the background.
A black Range Rover with an open driver-side door, seen from the front right, with a person partially visible standing behind it in a white studio setting.
A black Land Rover Hyper SUV with open doors, front view, against a plain white background.
Black luxury SUV parked against a plain white background.

STANDING ON THE SHOULDERS OF GIANTS

From it’s very foundation, HYPR has maintained a strong connection to culture and the business of luxury. We’ve worked closely with brands such as Bang & Olufsen— a name that recently celebrated its 100th anniversary.

Our partnership with Bang & Olufsen extends beyond transportation. It includes cultural collaborations as well, which culminated in the launch of a film we created in partnership with the brand and critically acclaimed music artist Lancey.

Which was debuted in 2024 at a sold out HYPR event at their flagship store in New Bond Street, Mayfair.

A person standing in front of a wall with a logo that reads 'Bo & CL 16' projected onto it, with only part of their face and body visible in the shadow.
Nighttime street scene outside a store with a large crowd of people walking on the sidewalk. The store displays black flags with the text '& BO' and has banners advertising Bang & Olufsen and Hypr. Two black sports cars are parked in front of the store, reflecting the city lights. The building features large windows, classical architectural details, and a statue of a woman on the exterior wall.
A sleek black Lamborghini sports car with red accents on the wheels is parked on the street in front of a luxury retail store named Celine, with the store's interior and a reflection of buildings visible through the windows.

We were, still are, and will forever remain the only company to register and successfully operate a Lamborghini Aventador V12 with Transport for London through our iOS app.

This can as a result of changing licensing laws and emissions compliance never happen again.

MAKING HISTORY

HYPR

DOING WHAT THEY SAID IS’NT POSSIBLE

FROM THE VERY BEGINNING

Three smartphones on a white surface displaying a car sharing app with a black Lamborghini Aventador S. 
“BEING DIFFERENT ISN'T OUR STRATEGY. IT'S OUR IDENTITY.”

Alongside the Lamborghini Aventador, we remain the only TFL-licensed operator to have successfully launched and operated the following icons—each available to book seamlessly through our app.

Though regulatory changes have since retired these vehicles from service, they helped shape our identity and built the loyal, high-value customer base we’re proud of today.

Lamborghini

Urus

Mercedes-Benz

G63 AMG

Rolls-Royce

Wraith

Rolls-Royce

Cullinan

Storefront with large digital display showing a sculpture of a head and hands, with the words 'HYPR x BANG & OLUFSEN' and 'TRANSCENDENCE', located on a city street. Two black luxury cars are parked in front of the store.

Arrived on New Bond Street, Mayfair, 2024. The pinnacle of global retail. This is what we mean when we say:

BE DRIVEN

A mindset. A standard. A destination.

ESTABLISHED IN 2020

CULTURE IN MOTION

Charles Leclerc, Peggy Gou, Virgil Abloh, Lancey, Business Leaders from Google, Louis Vuitton, Bang & Olufsen and many many more have graced the seats of HYPR over the years.

Close-up of a black car with an open door parked in front of a colorful abstract mural featuring two stylized human faces in orange and red hues.
A woman with dark hair, wearing black sunglasses, a bright green cropped jacket with black writing, a white t-shirt, and bright orange pants with black writing, standing on a city street next to a black vehicle.

BE DRIVEN

BE DRIVEN 

2026

Is the year we begin our ‘Global Roll Out Strategy’, as we announce new territories globally throughout the year & unveil some of our biggest global partnerships yet.

LIFE IS A JOURNEY

BE DRIVEN